Executive Team

The Digital Cheetah team is a dedicated and talented group whose skill sets have been cultivated in the Internet industry. Our experience ranges from technical development to graphic and interface design to consulting and market research. The Digital Cheetah Executive Team includes:

Aj Tidwell, President

Aj brings to Digital Cheetah over fifteen years of experience in the ecommerce, content provider and high-tech market research industries. Previously at Garden.com, she was the Director of Website Management where she was responsible for the website interface, navigation and content maintenance as it grew to over 1.2 million members. Before Garden.com, she was Research Associate at IntelliQuest, a market research company that focused on the high tech industry. She possess a keen expertise in solving business challenges via quality web and mobile solutions built on the Digital Cheetah platform.

Andy Martin Ph.D., Founder and Chief Technology Officer

Andy has over thirty years experience developing software solutions (including fifteen years as an ecommerce innovator), thirteen software patents, and a Ph.D. in Computer Science. At Digital Cheetah, he is sharing his passion, ideas, and systems knowledge to enable companies to have world class web and database solutions. Previously the Chief Technology Officer at Garden.com, he was the architect and technology visionary behind that company's ecommerce system. Dr. Martin has led advanced development projects at leading high-tech companies, including IBM and Trilogy. He has spent the last fifteen years designing the underlying technology that powers Digital Cheetah's solution today.  

Read Andy's blog, Code Trials or see Andy's amazing magical talents at the Digital Cheetah 10th Annual Holiday Party and 11th Annual Holiday Party.

Jeff Goke, Vice President of Development

Jeff Goke brings over fifteen years of proven experience in technology development, strategic management, and web-based systems strategy. Jeff Goke has held executive positions at Elysium Partners, Garden.com, Knowledge Discovery One, and Oracle Retail (previously Retek Information Systems). Throughout his career Jeff has worked with executives at leading international companies such as Hallmark, J. Crew, Brooks Brothers, Dairy Farm (Hong Kong), BHS (England), Sonae (Portugal), and FNAC (France) to help define and execute their systems strategies